Family-run wholesale since 2007
Sweet stock. Serious margins.
Wholesale cakes, bread, biscuits, kids' sweets, bag sweets and snacks for independent retailers. Order online or on the app, and we deliver across the UK.
- Free delivery over £140 + VAT
- Up to 40% under RRP
- DPD tracked UK-wide
Shop by category
Everything your shelves need
Six aisles of fast-selling lines, priced for the trade.
Cake
Mini rolls, layer cakes, slices & fairy cakes
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Bread
Long-life loaves, rolls & bakery staples
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Biscuits
Teatime favourites & value packs
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Kids' Sweets
Pocket-money lines that fly off the counter
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Bag Sweets
Retro & modern sharing bags
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Snacks
Scratchings, crisps & savoury bites
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Order now, earn more on every sale
Trade prices shown ex VAT. RRP is the suggested shelf price.
How to order
Three easy ways to restock
Tap or hover a card to flip it.
Order online
Browse the full range, 24/7.
Online & app
Shop on the website or the Cake Man app. Build your weekly order in minutes and reorder favourites in a tap.
Rep visit
We come to your shop.
Sales rep
In areas covered by our reps, we can visit your shop and take the order in person. Rep orders carry slightly lower margins.
Delivery or collect
DPD or click & collect.
Delivery
Free delivery on orders over £140 + VAT. A £6.99 charge applies below that. Or collect from our Norton Canes warehouse with notice.
Our story
A family business that knows the corner shop
We're a small, family-run confectionery supplier to the retail trade. Since 2007 we've kept shops across the West Midlands stocked with the cakes, sweets, bread and snacks their customers come back for.
After 16 years serving the region, we now deliver to retailers right across the UK, with the same friendly service and the same sharp prices.
- Long-life bread & cake that cuts waste
- Kids' and retro sweets that drive footfall
- Real people on the phone, not a call centre
Save time & money
Your weekly shop, in your pocket
Download the Cake Man app to browse deals, reorder in seconds and track every delivery.
Get in touch
Open a trade account
Tell us about your shop and we'll be in touch within one working day.